Hi there, it's Boa.
— a product designer, entrepreneur, and creator of things I love.
my design journey
My passion for UX and product design was ignited during my MA studies at the London College of Communication—where I also gained knowledge in design principles, including typography, layout and colour theory, with skills in editorial design and production through project-based practice.
A self-starter at heart, I immersed myself in the world of UX/UI, engaging in consistent study, mentorship, and global collaborations; I honed my skills in the design process, namely:
• User research
• User journey mapping
• UI design
• Wireframing
• Prototyping
• Usability testing
• Responsive design
• HTML and CSS and more.
I’m a product designer with a background in content strategy and copywriting. Through the experience of collaborating with stakeholders for clients including Apple, Google, and Amazon to create exceptional customer experiences in the digital world, I’ve developed invaluable transferable skills, including how to:
• conduct comprehensive research
• attract the target audience with effective strategies
• write engaging content with the right tone of voice
• communicate effectively with cross-functional teams
• maintain a detail-oriented eye
• incorporate new trends without sacrificing creativity
my design process
As a user research enthusiast, I am committed to conducting research that is both rigorous and empathetic. By grounding my design decisions in evidence, I create products that truly resonate with users and meet their needs.
I constantly learn inclusive design techniques and strive to make accessibility a fundamental aspect of my design process. It is not only a moral imperative, but also a design challenge. It also makes good business sense, allowing products to reach a wider audience.